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IBM Business Analytics White Papers

See below for a selection of white papers from IBM Business Analytics:

Achieving Customers Loyalty with Customer Analytics

In this white paper you will learn how organisations are using customer analytics to build and sustain customer loyalty.

Better Business Outcomes with Business Analytics

Why analytics-driven organisations increasingly outperform their peers.

Five Steps for Embedding Business Analytics into your Organisational Processes

This paper illustrates the impact analytics can make on business processes through real-world examples based on IBM client experiences, and describes the steps organisations can take to refine quality, warranty, financial, inventory and other processes that are essential to achieving operational excellence.

How Analytics bring Organisations Closer to their Customers

In this white paper you'll learn how organisations across many business sectors are using big data and analytics to learn more and get closer to their customers.

Where have all my marketing investments gone? Business Analytics for Marketing

This paper describes the state of marketing today and covers the latest marketing imperatives. It then explains how marketing performance analytics can help marketers address and act on today's pressures to optimally allocate marketing resources, quantify marketing returns and demonstrate accountability to the business.

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